Recent insights from LCWA

When tasked with promoting the ARM & HAMMER line of Pet Fresh bags, filters and carpet cleaner to both millennials and this fall, the LCWA home PR team leveraged the massive popularity of pet-focused online influencers to promote the products’ benefits and drive consumers to online retailers. To reach these distinct target audiences “where they live” online, we utilized a

It was a week of great highs and tragic lows. From the mountaintops of Pyeongchang to the hallways of a high school in Parkland, Florida, our spirits have been lifted and crushed. In an attempt to distract us all from these emotional extremes, following are some other stories that caught our eyes this week: Figure Skating or Fried Rice? –

The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights

With the “biggest snow storm of the year” headed toward Chicago, everyone is starting to hibernate for the final six weeks of winter. Below are some of my favorite headlines of the week to keep you cozy over the weekend. Super Sunday – Just like that, the biggest sports night of the year came and went. While the game was