Recent insights from LCWA

For many the LCWA home PR team, January means one thing – IBS. No, I’m not talking about digestive disorders (although trade show food can definitely be rough on the stomach). I’m talking about the International Builders’ Show – the largest building and construction industry gathering in the world. As one of the nation’s top agencies specializing in home products,

Wrigley rocks, flights get fun and it doesn’t stink that Chicago is on Amazon’s list. Get your popcorn ready for my favorites of the week. It’s Poppin’ Off: From the movie theater to the ballpark, popcorn is an American staple we can all celebrate on #NationalPopcornDay. These days it goes far beyond traditional buttered. With shops nationwide serving dozens of

This year at the Consumer Electronics Show I was wowed by the numerous innovative technologies and cool trends on display from my own client FirstAlert and the dozens of neighboring exhibitors that I had a chance to check out more closely. But something else truly impressed me more, perhaps this year more than in the past. The incredible teamwork on display

Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning