B2B

Thought leadership is a marketing strategy that can help a company build a reputation and establish itself as an industry expert and authority. With an effective thought leadership strategy, experts can establish credibility for an issue, differentiate a business from the competition, and create positive brand interest.Customers and clients often prefer companies that are recognized as thought leaders because these

We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,

The 2018 ISSA Show – the professional cleaning industry’s premier trade show – was a priority event for client Sanitaire Commercial to connect with decision-makers and media to highlight brand news and demonstrate its continued industry expertise. To help Sanitaire, an innovator in commercial vacuums, stand out in this crowded trade show environment, LCWA implemented a strategic mix of media

While coverage in a big-name media outlet will always be a huge win, a feature story in a niche trade publication can be just as valuable – if not more so – to a client’s bottom line. Like all earned media, trade publications offer exposure and powerful third-party endorsements. Furthermore, trade outlets reach highly targeted audiences, including key decision makers