June 14, 2019
We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,
January 14, 2019
Showcasing a New Standard of Clean with Sanitaire at ISSA
The 2018 ISSA Show – the professional cleaning industry’s premier trade show – was a priority event for client Sanitaire Commercial to connect with decision-makers and media to highlight brand news and demonstrate its continued industry expertise. To help Sanitaire, an innovator in commercial vacuums, stand out in this crowded trade show environment, LCWA implemented a strategic mix of media
December 20, 2018
Tricks of the Trades
While coverage in a big-name media outlet will always be a huge win, a feature story in a niche trade publication can be just as valuable – if not more so – to a client’s bottom line. Like all earned media, trade publications offer exposure and powerful third-party endorsements. Furthermore, trade outlets reach highly targeted audiences, including key decision makers
November 5, 2018
LCWA Wins Four PRGN Awards
During the annual Public Relations Global Network (PRGN) Awards Gala held in Bucharest in October, we celebrated the great work done by all members. Consisting of 50 independent agencies from around the world, the PRGN is a group of top thinking and performing agencies, and these awards highlight “best of the best” programs from Singapore to Warsaw, and Budapest to