January 30, 2018
In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play
October 11, 2017
Ecore Flooring Forms Foundation for New Fitness Suites
LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the
July 13, 2017
Straight From The Top: UCAOA Taps Experts
When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to
June 27, 2017
Media Results in a “League” of their Own for LCWA’s Newest Client
League, a Canadian digital health and wellness start up, has major plans for U.S. expansion, and we’re pleased to welcome the company to the Windy City as both a neighbor and LCWA client! Backed by a $25 million investment – one of the largest in Canadian start-up history – League is putting down roots in Chicago and has selected the