March 9, 2015
Pop-up restaurants and supper clubs are popping up all across America, and TIME magazine profiled this trend and LCWA client PopUp Republic in a Feb. 16 edition story titled, “The Rise of PopUp Chefs.” The feature highlights the continued growth of these temporary dining venues in the U.S. and includesseveral quotes from Jeremy Baras, CEO of PopUp Republic, a Chicago-based
January 15, 2015
UCAOA’s Survey on Industry Growth Leads to National Coverage
LCWA client the Urgent Care Association of America recently released its annual Benchmarking Survey, which shows major industry-wide expansion. As a vital part of the health care landscape, these results indicate that the urgent care industry continues to experience significant growth, as customers demand a smart place to go with non-life threatening conditions. National media agreed that this was an interesting and important
November 18, 2014
Promoting Popularity of PopUps
Can you guess what’s popping up in larger-than-usual numbers right about now? That’s right, it’s pop-ups – those temporary stores such as seasonal shops, farmers markets, flea markets and arts and crafts fairs. LCWA is helping client PopUp Republic, a new Chicago-based social media marketing firm servicing the pop-up category, promote its multi-faceted services and the burgeoning pop-up industry. Just
June 9, 2014
In the Mix…Building a Client’s Bottom Line
All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.