June 8, 2017
What can a landmark Wisconsin church, a vintage, luxury apartment in Washington, D.C. and a leading Chicago medical facility possibly have in common? Each uses heating systems fueled by boilers from Weil-McLain and each served as dramatic illustrations of the products’ benefits in a high-profile case study editorial media initiative that won a Trumpet award from the Publicity Club of
April 20, 2017
Learning More at Ecore
One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted
June 21, 2016
LCWA Waves the Flag for Corporate Compliance Client
A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks. Our task: Increase brand awareness for The Red Flag Group and enhance
February 25, 2016
Weil-McLain Heats Up Conversation at 2016 AHR Expo
Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the