B2B

LCWA client the Accreditation Association for Ambulatory Healthcare (AAAHC) is seeking to position its leadership and staff as thought leaders in medical accreditation. To accomplish this task, LCWA has ghostwritten a number of bylined articles on topical issues in key service areas and successfully placed them in targeted medical trade publications. In the last month alone, LCWA has placed three

LCWA truly warmed up to our first initiative for new client Weil-McLain®, a leading manufacturer of hydronic comfort heating systems, when we announced the introduction this month of the highly energy efficient, sophisticated Evergreen™ boiler. Numerous leading trade journals already have covered the product launch, including Engineered Systems, Contractor Magazine, HVAC News and Healthcare Facilities Today. An important component of our

This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for

Pop-up restaurants and supper clubs are popping up all across America, and TIME magazine profiled this trend and LCWA client PopUp Republic in a Feb. 16 edition story titled, “The Rise of PopUp Chefs.” The feature highlights the continued growth of these temporary dining venues in the U.S. and includesseveral quotes from Jeremy Baras, CEO of PopUp Republic, a Chicago-based