April 26, 2018
A number of LCWA team members recently attended a PCC luncheon focused on effectively pitching local morning TV producers. With our client roster of local organizations, along with national brands and associations providing information and products of interest to a large market audience, this was a can’t-miss event! The panel included Adina Klein, morning segment producer at Fox 32; Rudy Segovia, segment producer for “The
April 20, 2018
A Downpour of News this Week
If April showers bring May flowers, then April snowstorms ought to bring something pretty epic. In the meantime, we can always count on social media and current events to distract us as we wait for spring to finally arrive. Here’s a round-up of stories and topics that kept our attention this week. Frozen in Time – Winter-weary Chicagoans awoke to
March 22, 2018
How New Media, Digital Channels and Social Strategy Are Changing the PR Landscape
Last week, members of the LCWA team attended the Publicity Club of Chicago’s monthly luncheon that focused on the topic of how digital media and social channels are changing public relations. An expert panel, including representatives for LinkedIn and CBS 2 Chicago, led the discussion on how brands can be effective in this changing landscape. Here are some of the
March 14, 2018
Rejuvenate Puts Cleaning to the Test at IHHS
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning