October 15, 2012
Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool – and 50 electric snow throwers. Each week will feature
October 11, 2012
In the Mix…Winter Outreach Heats Up for Monessen
With winter on the horizon, fireplaces and wood stoves from our client Monessen are hot, hot, hot. We are taking advantage of the cooler weather to get our hearth products and heating tips from company experts front and center. Just a few of the stories we are pitching: The advantages of vent-free heating appliances, and the variety of décor and
October 1, 2012
In the Mix…Power Up Your Home Safety
Sure – you probably have smoke alarms, but when was the last time you actually tested them? Can you remember when they were installed? That’s what we thought. October is Fire Prevention Month, and to mark the occasion, we’re helping our client First Alertspread the word about the importance of testing smoke alarms and replacing them, if necessary. In addition
September 24, 2012
In the Mix…Pushing the Snow Broom
Our Snow Joe team has been hard at work pitching the company’s latest, innovative winter weather product – the Snow Broom. With long lead magazines wrapping up winter issues, LCWA has been hitting the phones to editors about this must-have tool for consumers. We sent product samples for testing to multiple national and regional long-lead publications. Additionally, we’re coordinating several