Client Work

April 23, 2012

In the Mix…An Earth Day Message from Trex

These days, recycling plastic bags is practically second nature. But when it comes to other types of household plastics, many people remain unaware of what can and cannot be salvaged and reused, causing recyclable items to end up in the garbage can. Our client Trex, one of the largest recyclers of polyethylene plastic in the nation, wanted to spread the
April 17, 2012

In the Mix…A Look at (The Admiral at) the Lake

Last week the LCWA team for The Admiral at the Lake dusted off our hard hats and donned reflective vests to get a preview of the newest addition to Chicago’s lakefront skyline. Opening this summer at Lake Shore Drive and Foster Avenue, this 200-unit, 31-story continuing care retirement community will offer unobstructed lakefront and city views, along with top-notch amenities
April 12, 2012

In the Mix…The Inside Scoop on Outdoor Living

Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the
April 11, 2012

In the Mix…magicnumber.com to Show “Better Living” on TV

Let’s face it – we’re all busy, and we’re all looking for ways to simplify our lives to live better. Our client magicnumber.com – a site that helps users take control, achieve more and love life – will participate in the “Better Living for Busy Women” satellite media tour this week. Personal health expert Patricia Stark will offer tips on