October 29, 2019
In an industry as complex as healthcare, there are many sectors that are constantly changing and progressing. One such sector is urgent care, where our client the Urgent Care Association (UCA) is leading the charge for better payer reimbursements for urgent care centers that provide valuable services to millions of patients nationwide. When pitching a new UCA position statement on
October 21, 2019
Smoke Alarms Help Protect What Matters Most in Any Language
Our multi-lingual society calls for communications in other tongues, particularly when it comes to a topic relevant to everyone: home fire safety. For Fire Prevention Month the First Alert brand and PR teams created and leveraged a variety of Spanish-language resources to reach a wider audience at a heightened time of public fire safety education and retail initiatives. In addition
October 15, 2019
Using Editorial Calendars as Roadmaps for Trade Pitching
As a leading national provider of decorative commercial railing systems, our client Trex Commercial Products has supplied products for some of the largest projects in the country – from sports arenas and educational institutions to healthcare facilities and hotels. With a target audience of architects, contractors, glaziers, fabricators and more, our agency team executes a successful trade-marketing program to connect
October 8, 2019
Will You Dare 2 Compare Your Paper Choice?
Do you know what brand of paper your office uses? Is it recycled paper? If you’re not sure, you’re likely not alone. LCWA launched Boise Paper’s Dare 2 Compare influencer campaign with the goal of driving awareness for Boise® ASPEN® Recycled papers. Boise ASPEN has a number of differentiators, including a 99.99% Jam-Free® Performance Guarantee and its status as America’s