Client Work

July 8, 2019

Award Spotlight: American Academy of Sleep Medicine “Sleep Works for You”

Getting insufficient sleep and working while fatigued have become commonplace in the modern workforce, causing employees to experience cognitive declines and presenting employers with heightened safety risks and increased economic costs. So, LCWA and our client the American Academy of Sleep Medicine (AASM) — the leading voice in the sleep field — launched the “Sleep Works for You” campaign. This
June 28, 2019

Blending Traditional and New Media to Tell the PFF Story

While working with the Pulmonary Fibrosis Foundation (PFF), we have experimented with a variety of channels to raise awareness of pulmonary fibrosis and engage target populations with the PFF’s resources and research. These goals include reaching patients, families, caregivers and healthcare providers, and demonstrating the value of the PFF to each group. As the array of media channels continues to
June 24, 2019

The Pulmonary Fibrosis Foundation Prints Checklist for At-Risk Readers

LCWA worked with the Pulmonary Fibrosis Foundation (PFF) to increase awareness about pulmonary fibrosis as part of our “Not Everyone Breathes Easy” campaign. This included securing and designing print advertisements to raise awareness about pulmonary fibrosis and the campaign with individuals who are at risk for the disease. To foster a cohesive look for the campaign, we designed a printed
June 17, 2019

Establishing Boise Paper as a Go-To Source for Office Life Tips

Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest