Client Work

When unexpected health mishaps arise, many people’s first reaction is to head to an emergency room. But when those illnesses and injuries aren’t true emergencies, not knowing the best option for care – or, in the case of emerging freestanding emergency rooms, not understanding the types of facilities at which they’re seeking treatment – can end up costing patients both

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods

The Boise Paper “Office Life” social media and digital marketing campaign was designed to help Boise Paper foster awareness and engagement across its social media channels and develop advocates among professionals and consumers. Our approach consisted of rotating monthly business themes driven by social media content, online events and influencer partnerships. Prior to launching the campaign, LCWA conducted a detailed

Recently, the CEO of Netflix claimed the only competition the company faces is sleep. That was disturbing to the sleep experts and physicians at our client, the American Academy of Sleep Medicine. Already, people put too little priority on sleep and many do not get the seven or more hours per night needed for optimal health. We worked with the