October 9, 2015
It was a great week in Chicago! Here were my favorite trending topics: #FlyTheW: There was huge build-up for the Cubbies’ convincing victory over the Bucs in the Wild Card Game – plus a cool hashtag emoji. Meet me in St. Louis. Holy PR: The #CoolPope’s historic visit to the states led to a nice PR boost for the Catholic Church.
October 5, 2015
In the Mix…AASM Snaps with Millennials
The American Academy of Sleep Medicine (AASM) often is a resource on the topic of sleep for top media outlets across the country. We recently worked with CNN.com on a story about pulling all-nighters (which is not recommended by the AASM, for the record!). The story appeared as part of a back-to-school special report on CNN’s Snapchat Discover channel, a
October 1, 2015
In the Mix…Buzzing for Gel Bee
At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers. The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the
September 21, 2015
In the Mix…AASM Helps Ring the Bell on School Start Times
This back-to-school season, the American Academy of Sleep Medicine (AASM) partnered with the Centers for Disease Control to promote the CDC’s recently announced recommendation to push back school start times. The announcement garnered significant interest from media outlets across the country, and AASM spokespeople were available to reiterate the importance of sleep for adolescents with priority media contacts. In addition