Client Work

When you specialize in promoting brands in the home and building products arena like we do, January is inevitably one of the busiest months of the year. Why? Trade show season! This year was no exception. Between the Consumer Electronics Show (CES), the International Builders’ Show (IBS), and the Winter Furniture, Décor and Gift Market – all hosted in Las

When client Snow Joe told us it was releasing the first snow blower to offer the convenience of corded or battery-powered operation all in one eco-friendly, easy-to-use model – the Hybrid – we knew we had to make a big splash. To celebrate this dual-dynamo, revolutionary rechargeable, we planned “Hybrid Day” to announce the official launch of this snow blowing

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitnessin naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In

Last month, the LCWA home products PR team helped to spread holiday cheer around the latest and greatest Electrolux cleaning tool – the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships. The campaign proved