October 27, 2015
The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the
October 15, 2015
InMovement Gets a “Standing” Ovation
How much of the day do we spend sitting at work? That’s the question being posed by our client InMovement, and the answer isn’t pretty. In fact, Americans are sedentary for at least 21 hours a day. As a PR firm with experience in promoting health initiatives, we recently began work with InMovement to help spread the word on a
October 12, 2015
Double the Fun with a “Two-Screen Sweepstakes”
Our client Snow Joe + Sun Joe regularly appears on day-long QVC segments to sling super-hot deals on their high-quality, innovative, and affordable outdoor tools. This presents the perfect opportunity to promote these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving away products on Facebook at the exact same time that fans can watch the products
October 9, 2015
Favorite Finds
It was a great week in Chicago! Here were my favorite trending topics: #FlyTheW: There was huge build-up for the Cubbies’ convincing victory over the Bucs in the Wild Card Game – plus a cool hashtag emoji. Meet me in St. Louis. Holy PR: The #CoolPope’s historic visit to the states led to a nice PR boost for the Catholic Church.