Client Work

October 1, 2015

In the Mix…Buzzing for Gel Bee

At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers. The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the
September 21, 2015

In the Mix…AASM Helps Ring the Bell on School Start Times

This back-to-school season, the American Academy of Sleep Medicine (AASM) partnered with the Centers for Disease Control to promote the CDC’s recently announced recommendation to push back school start times. The announcement garnered significant interest from media outlets across the country, and AASM spokespeople were available to reiterate the importance of sleep for adolescents with priority media contacts. In addition
September 16, 2015

In the Mix…Starting to Scare

We’re baaa-aaaack. Fall is in the air and that means we’re in full monster mode with our client, 13th Floor Chicago. The Haunt is back for its second year in Melrose Park and we’re already scaring up some great media leads. To kick off the season and really spook Chicagoans, we’re also launching a “Scary Snapchat Selfie” sweepstakes, where we
September 14, 2015

An ‘Evergreen’ Topic

LCWA truly warmed up to our first initiative for new client Weil-McLain®, a leading manufacturer of hydronic comfort heating systems, when we announced the introduction this month of the highly energy efficient, sophisticated Evergreen™ boiler. Numerous leading trade journals already have covered the product launch, including Engineered Systems, Contractor Magazine, HVAC News and Healthcare Facilities Today. An important component of our