July 14, 2015
For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H. Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters
July 6, 2015
Electrolux at Food Fete in New York
As part of our product roll out for the first line of Electrolux branded countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a
June 29, 2015
Contigo Takes on the NYC Inspired Home Event
The IHA “Inspired Home” summer media event took place on Thursday, June 11, at the Metropolitan West, an open and chic event space in the Clinton neighborhood just outside of Midtown – and LCWA client Contigo was on the scene, ready to help editors create inspired commutes for busy families on the go. Contigo showed off a range of products
June 23, 2015
UCAOA Tweets to Help Patients be #UrgentCareAware
As part of the Urgent Care Association of America’s (UCAOA) first National Urgent Care Awareness Month, we recently conducted a Twitter chat in partnership with popular mom/lifestyle blog Shibley Smiles. In addition to the lively discussion about when urgent care is appropriate and tips for finding the closest urgent care center (www.whereisurgentcare.com!), many participants tweeted their personal stories about their
