June 4, 2015
As summer unofficially kicked off with Memorial Day weekend, it was perfect timing for a lawn mower giveaway. The LCWA/Sun Joe PR team secured and coordinated a spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes to mark the beginning of warm temperatures. With 40 minutes of quiet run time and an instant start at
May 20, 2015
A Toast to Successful Client Coverage
It’s time to raise a glass to summer and to the power of broadcast media to reach and inspire consumers! At a time when many homeowners are looking for ideas on how to spruce up their backyards, we coordinated a television and radio satellite media tour for our client Trex from beautiful St. Helena Island, S.C. Broadcasting from a cozy,
May 19, 2015
Shining the Spotlight on Child Hunger
Child hunger and food insecurity are growing concerns nationwide, especially in suburban areas where many low-income families have relocated in search of employment, affordable housing and better schools. Last year alone, our client Loaves & Fishes Community Services provided nutrition assistance to nearly 10,000 children in DuPage County, which represents 25 percent of food insecure children in the area, according
April 28, 2015
“Designing” Successful Market Coverage
While football fans count down to Super Bowl and movie buffs obsess about the Oscars – for design aficionados, there’s no bigger event than High Point Market. Twice a year, the sleepy town of High Point, N.C., comes alive with furniture makers, designers, taste makers and media – all on the hunt for the latest trends and fabulous finds. This