November 7, 2013
When this school first opened its doors, the Civil War raged, baseball was in its infancy, and ground was broken for America’s first transcontinental railroad. That’s a century and a half ago, and LCWA client Everest Institute-Rochester, formerly Rochester Business Institute, marked the milestone 150thanniversary of its founding in 1863 at an open house celebration Nov. 1. We arranged for
October 31, 2013
Eureka’s Crowdsourced Videos
Sometimes life hands you a messy day and when you get home, an urge overcomes you to just Let Loose and Throw Things. That’s exactly what you’ll see through the dancing in three new videos from Eureka – all crowdsourced with the intention to convey visual power for the brand and a surprise to viewers who don’t expect to see
October 29, 2013
Trex Steps Up at DeckExpo
At LCWA, we love a good trade show! Whether it’s in our hometown Chicago, or a plane ride away in Orlando, Las Vegas, Baltimore or San Francisco. These shows give us an opportunity to meet with media in-person about our clients’ new products and initiatives, and allow us to get some industry perspective. Most recently, LCWA coordinated media appointments for
October 23, 2013
Life Fitness Personal Trainer to Watch Named at London Event
1,500 entries. 43 countries. 10 finalists. One winner. Recently, our client Life Fitness, named Kim Ingleby of Bristol, England, the winner of the 2013 Life Fitness Personal Trainers to Watch program. In early September, we announced the top 10 elite finalists from all corners of the globe. Since then, LCWA planned and led the event’s live judging competition held just
