August 28, 2013
More than 200 injured veterans and their supporters departed Chicago this past Saturday to participate in the 2013 Ride 2 Recovery Great Lakes Challenge, a 375-mile bicycle ride from Chicago to Detroit that will take six days to complete. The event, sponsored by client UnitedHealthcare, offers veterans that have been injured in the line of duty an opportunity to use
August 26, 2013
In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation
You may not think football and sound sleeping go together, but a well-rested player performs better on the field. In fact, quality sleep is just as critical to a player’s performance as training and diet, according to Aaron Taylor, former Green Bay Packer, Super Bowl champion and current CBS college football analyst. Taylor was diagnosed with obstructive sleep apnea five
August 21, 2013
In the Mix…Cleaning on Campus
For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido
August 19, 2013
AADSM Hits the Air Waves
Our client the American Academy of Dental Sleep Medicine (AADSM) was featured on two nationally syndicated morning news programs, “The Daily Buzz” and “Life Love Shopping,” to help raise awareness about a little known sleep apnea treatment – oral appliance therapy. Oral appliances are mouth-guard like devices custom fit by a dentist that are an effective, alternative treatment to the