March 24, 2026
When Latham, The Pool Company, decided to team up with USA Artistic Swimming, the connection between the two organizations was clear: both celebrate the power and beauty of being in the water. For the LCWA home PR team, the opportunity was to help bring that story to the media. Artistic swimming showcases incredible athleticism, blending strength, choreography and endurance into
January 14, 2026
From Clicks to Conversations: Why AEO Matters in PR
The world of search is shifting. Gone are the days when search visibility simply meant ranking high on a list of links. Today, users aren’t just entering keywords into Google, rather, they ask specific questions and expect instant, authoritative answers. Instead of scrolling a page of links, they trust AI platforms like Chat GPT, Google’s AI Overviews, Perplexity and Gemini
August 21, 2023
Leveraging Google Analytics 4 for Client Success
This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to
August 8, 2023
Runners Don PJs for Charity Run
On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around