Events

October 17, 2012

In the Mix…On the Road with Trex in 2012

Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and
September 11, 2012

In the Mix…Lehigh Sweeps Up National Clean Out Your Garage Day

This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones.   The LCWA team worked with media to provide statistics,
August 30, 2012

In the Mix…A Hole in One for Oakbrook

The Ryder Cup comes to Chicagoland next month, and to commemorate this great sporting event, the PGA of America opened the first-ever “Ryder Cup Exhibit…Where Legends are Forged and Legacies are Made” at Oakbrook Center. In just three days the LCWA team worked with representatives from the PGA and Ryder Cup to plan and execute a newsworthy grand opening event. With
August 27, 2012

In the Mix…Cool Innovation Opens in South Carolina

South Carolina Governor Nikki Haley with Jack Truong, President and CEO of  Electrolux Major Appliances NA Throw open the refrigerator door – cool innovations are coming to the hot town of Anderson S.C.! Last week our team helped Electrolux celebrate the grand opening of its latest North American refrigeration research and development center. More than 250 people attended the grand