May 2, 2012
It’s May and Mother’s Day is just around the corner! This year, the LCWA team is working with our client (Northbrook Court) to promote a program to help gift-givers find the perfect gift for Mom while contributing to two local charities. “Celebrate Mom BeCause” features more than 100 gift packages filled with all of Mom’s favorite things including culinary delights,
October 28, 2010
Honoring Milestones in Mentoring: A Celebration of Leaders
Recently, my colleagues and I were delighted to attend a very special evening put on by the Plank Center for Leadership in Public Relations. Named for Chicago public relations legend, Betsy Plank, the Plank Center seeks to advance leadership values and skills in public relations and bridge the gap between education and practice. As someone who was privileged to know
June 17, 2010
Another Successful LCWA Media Tour
This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 8, 2010
Under the Table and Through the Flowers: Clever Ways to Promote Products at Events
Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to