General

Holiday gift guides are very competitive, especially at the national broadcast level, which is why LCWA was thrilled to gain coverage for the new Contigo AUTOSEAL West Loop with Easy Clean Lid travel mug in a round-up on “The Dr. Oz Show” last week!  The show featured Contigo’s top travel mug in a holiday gift segment titled “Health Gifts That

We don’t have any tricks, but we do have a treat: the top stories from social media! Here’s what peeked our interest this week: Spooky Spoofs: Oreo proved (again) that the brand has some scary good tactics when it comes to cranking out engaging social media content. The brand’s Halloween Vine videos were a spoof on popular scary movie scenes,

As summer officially draws to a close this Labor Day, many of us will be enjoying our last barbecue of the season before ushering in cooler temperatures, football games, crisp leaves and sweater weather. But before the last hotdog is pulled off the grill, here are my favorite finds for summer’s last stand.           Media Pitching – Media relations is such

Did you know that mascots have greater brand power than celebrities? Read all about it and much more with our favorite finds for the week: Timing is Everything! – We found an interesting infographic that lists, in general, the best and worst times to post to the major social networks. Facebook Adds #Hashtags – Facebook announcedthis week that it will follow