Healthcare

June 14, 2019

LCWA Takes Home Five PRSA Chicago Skylines

We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,
June 11, 2019

Strategically Reaching Younger Audiences via YouTube

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded
June 7, 2019

LCWA Wins Seven PCC Awards

It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
May 21, 2019

Fighting Pancreatic Cancer with the Rolfe Foundation

LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease. Our goal