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We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,

It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe

As the most trusted and recognized brand in home safety, our client First Alert is committed to educating the public about fire safety and the dangers of carbon monoxide (CO) poisoning. As part of this effort, every school year First Alert teams up with the Chicago Fire Department and the Chicago Bulls to organize a “Take Charge of Safety” program

Coordinating a Twitter chat is a great tactic to generate online conversations about your client and its campaign. Based on your goals, chats are good for driving clicks to landing pages, increasing social followings, promoting new products or services, highlighting spokespersons and more. LCWA’s social media teamregularly coordinates successful Twitter chats for clients in numerous industries, accomplishing a variety of