June 7, 2019
It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
April 30, 2019
First Alert Talks Fire and CO Safety with ABC 7 Chicago
As the most trusted and recognized brand in home safety, our client First Alert is committed to educating the public about fire safety and the dangers of carbon monoxide (CO) poisoning. As part of this effort, every school year First Alert teams up with the Chicago Fire Department and the Chicago Bulls to organize a “Take Charge of Safety” program
April 18, 2019
Tips for a Successful Twitter Chat
Coordinating a Twitter chat is a great tactic to generate online conversations about your client and its campaign. Based on your goals, chats are good for driving clicks to landing pages, increasing social followings, promoting new products or services, highlighting spokespersons and more. LCWA’s social media teamregularly coordinates successful Twitter chats for clients in numerous industries, accomplishing a variety of
April 15, 2019
LCWA Named Top Five in Home/Housewares Category, Top 10 in Chicago
We eagerly await the annual in O’Dwyer’s PR agency rankingeach year as a barometer of our firm’s standing in the industry. This year, we were pleased to be recognized as a key presence in our city and a leader in the categories we love. Home is where LCWA’s heart is. Once again, LCWA has been named one of the top