July 15, 2019
First Alert, the most trusted brand in home safety, had a banner year in 2018. Celebrating its 60th jubilee, increasing its involvement in community risk reduction efforts and launching a new smart home product all warranted comprehensive, award-winning campaigns! The “60 Years of Firsts” campaign highlighted the ways First Alert has launched innovations since its founding. To amplify outreach with
June 14, 2019
LCWA Takes Home Five PRSA Chicago Skylines
We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,
June 7, 2019
LCWA Wins Seven PCC Awards
It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
April 30, 2019
First Alert Talks Fire and CO Safety with ABC 7 Chicago
As the most trusted and recognized brand in home safety, our client First Alert is committed to educating the public about fire safety and the dangers of carbon monoxide (CO) poisoning. As part of this effort, every school year First Alert teams up with the Chicago Fire Department and the Chicago Bulls to organize a “Take Charge of Safety” program