February 18, 2019
To raise awareness about campus and community fire and carbon monoxide (CO) safety, LCWA worked with First Alert to host the second annual Town/Gown Fire Safety Community Service Project in partnership with Campus Firewatch and the Michael H. Minger Foundation. The Town/Gown project aims to raise awareness by engaging local fire departments, universities and students. Learning fire safety by doing
January 28, 2019
LCWA Client DAP Wins Pro Tool Innovation Awards
Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories. Crafting award submissions is a
January 21, 2019
Maximizing Trade Show Time with Trex RainEscape
Meeting with media is certainly an integral component of the trade show work we do on behalf of clients – and while these face-to-face meetings are key for fostering media relationships and generating coverage, they’re not the only way to make valuable use of time on the show floor. Case in point: At the latest Remodeling Show and DeckExpo, an
December 17, 2018
Holiday Home Safety with First Alert and The Marc & Mandy Show
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The
