May 15, 2018
Spring cleaning is in full swing at L.C. Williams as our media relations team hit the ground running to promote the new Rejuvenate Click n Clean Multi-Surface Spray Mop System. Building on the momentum gained with a strategically timed product giveaway on the “Megyn Kelly Today” show, our team leveraged a series of tactics to generate media interest and coverage
May 3, 2018
Speed Cleaning with the Rejuvenate Click n Clean on Megyn Kelly TODAY
Let’s be honest, no one loves cleaning their floors. But, what if you could use a mop that takes the hassle out of traditional floor care? The Rejuvenate Click n Clean Multi-Surface Spray Mop System does just that by allowing you to move from surface to surface with ease and speed clean virtually any room in your home. The LCWA
March 14, 2018
Rejuvenate Puts Cleaning to the Test at IHHS
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning
March 6, 2018
DIY Bloggers Show How to Keep a “Fresh Home Happening”
Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.