March 14, 2018
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning
March 6, 2018
DIY Bloggers Show How to Keep a “Fresh Home Happening”
Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.
February 20, 2018
Staying “Pet Fresh” with ARM & HAMMER
When tasked with promoting the ARM & HAMMER line of Pet Fresh bags, filters and carpet cleaner to both millennials and this fall, the LCWA home PR team leveraged the massive popularity of pet-focused online influencers to promote the products’ benefits and drive consumers to online retailers. To reach these distinct target audiences “where they live” online, we utilized a
January 25, 2018
“Building” the Case for More Client Coverage in Orlando
For many the LCWA home PR team, January means one thing – IBS. No, I’m not talking about digestive disorders (although trade show food can definitely be rough on the stomach). I’m talking about the International Builders’ Show – the largest building and construction industry gathering in the world. As one of the nation’s top agencies specializing in home products,