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This year at the Consumer Electronics Show I was wowed by the numerous innovative technologies and cool trends on display from my own client FirstAlert and the dozens of neighboring exhibitors that I had a chance to check out more closely. But something else truly impressed me more, perhaps this year more than in the past. The incredible teamwork on display

Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning

Last month I had the great pleasure of working  alongside a member of the WE Agency, our Paris-based PRGN partner, on behalf of TREX. The long-time LCWA home PR client was exhibiting at the bi-annual “mondial du bâtiment” (world of building show) BATIMAT and is dedicated to expanding its reach in the French market. With their local expertise, keen knowledge of

Before and after photo featured on blog “In My Own Style.” Who doesn’t love a good makeover? This was the thinking behind our recent campaign for Beyond Paint – a revolutionary new refinishing paint that combines primer, finisher and sealer all in one product and bonds to virtually any surface with no sanding, stripping or priming required. Inspired by the