May 17, 2017
What’s better than spending summer outdoors on a deck? Spending summer outdoors on a brand new, free deck! To kick off the first day of spring and get fans and followers excited about the 2017 outdoor living season, Trexrecently hosted a Facebook sweepstakes where one lucky winner had the chance to win $10,000 in Trex materials to help them build
March 24, 2017
Insights and Highlights from the HOME + HOUSEWARES SHOW
After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago
March 13, 2017
Electrolux Masterpiece Food Processor is the “Best of the Best”
Awards season isn’t just for Hollywood’s finest, and LCWA is excited to congratulate our client, Electrolux, on its recent “Best of the Best” Gold Award win at the Housewares Design Awards. The Electrolux Masterpiece Food Processor brought home the award by wowing judges with its innovative and uniquely tilted design, which creates better tasting mixtures and a more consistent blend.
March 2, 2017
Snow Joe Clears the Snowy Path to Success
Smack-dab in the middle of Chicago, we here at LCWA know a thing or two about snow. LCWA recently worked with client Snow Joe to launch the first cordless two-stage snow blower powered by lithium-ion batteries. The winter program targeted top outlets across the United States and Canada, touting product attributes like ease-of-use, tech innovation and power while still being green