March 1, 2017
This week, nearly 2 million “Today”Show viewers learned how they could become Michelin-worthy chefs in the comfort of their own kitchens with client Electrolux’s Masterpiece Blender and Masterpiece Immersion Blender. Host Kathie Lee and guest-host Jenna Bush Hager promoted the products’ innovative features and sleek designs as part of the recurring “Give It Away” segment, on which Electrolux was previously
December 6, 2016
Trex Takes on the Big Apple
LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial
November 21, 2016
Keeping Outdoor Living “Hot” with Fall and Winter Trade Shows
As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA
September 16, 2016
MAVEA Takes TV by Storm
As a leader of innovative and stylish water filtration products, our client MAVEArecently launched industry-first water filtration technology to the United States and Canada. The brand-new MicroDisc filter is smaller than a drink coaster and filters 50% more than leading water filtration brands. To launch the MicroDisc – which fits into the pitcher, carafe and water bottle interchangeably – LCWA
