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LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial

As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA

As a leader of innovative and stylish water filtration products, our client MAVEArecently launched industry-first water filtration technology to the United States and Canada. The brand-new MicroDisc filter is smaller than a drink coaster and filters 50% more than leading water filtration brands. To launch the MicroDisc – which fits into the pitcher, carafe and water bottle interchangeably – LCWA

With Labor Day around the corner, let’s take a quick look back at this week in social media!  Here are a few of my favorite recent reads: This insightful article from Maximize Social Business reminds us all that engagement in all its forms is key, not the number of “likes” or page views a brand receives. It’s sometimes too easy