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With Labor Day around the corner, let’s take a quick look back at this week in social media!  Here are a few of my favorite recent reads: This insightful article from Maximize Social Business reminds us all that engagement in all its forms is key, not the number of “likes” or page views a brand receives. It’s sometimes too easy

Pictures are nice, but seeing is believing – which is why the LCWA team spent this spring and summer crossing the country to introduce influential editors, bloggers and tastemakers to the next generation of water filtration products from our client MAVEA. Starting in Des Moines, Iowa – home of media conglomerate Meredith Corporation and its flagship title, Better Homes and

As the world’s largest manufacturer of high-performance, wood-alternative decking and railing, our client Trex turned to us to kick-off outdoor living season with two summer sweepstakes for its social media followers. Leveraging Trex’s partnership with HGTV personalities Paul Lafrance and Kate Campbell – a.k.a. “The Trexperts” – LCWA successfully hosted a sweepstakes on the online design and décor community, Houzz.

As the world’s largest manufacturer of high-performance, wood-alternative decking and railing, our client Trex turned to us to kick-off outdoor living season with two summer sweepstakes for its social media followers. Leveraging Trex’s partnership with HGTV personalities Paul Lafrance and Kate Campbell – a.k.a. “The Trexperts” – LCWA successfully hosted a sweepstakes on the online design and décor community, Houzz.