Home Products

Before and after photo featured on blog “In My Own Style.” Who doesn’t love a good makeover? This was the thinking behind our recent campaign for Beyond Paint – a revolutionary new refinishing paint that combines primer, finisher and sealer all in one product and bonds to virtually any surface with no sanding, stripping or priming required. Inspired by the

As one of the country’s top agencies specializing in promoting home products, it seems every time we turn around we are facing another “Market.” Between the Spring and Fall Home Furnishings Markets in High Point, N.C., and the semi-annual Las Vegas Markets, planning for “Market” has become a quarterly tradition for LCWA. So, it only makes sense that over the

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods

Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod.  And of course, it’s always great to celebrate award-winning client work,