January 22, 2024

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays

October 31, 2023
DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight
Wall and ceiling spray texture application has traditionally been a frustrating, inefficient and messy experience for professionals and DIYers alike. This year, DAP, a leader in the home improvement and construction products industry and the #1 brand in wall repair, reinvented wall and ceiling spray texture in function, formula, and finish with the launch of new product line that delivers

July 31, 2023
First Alert Secures Coverage for Summer Grilling Safety
With summer in full swing and the aroma of sizzling barbecues filling the air, it’s clear that grilling season has arrived. Gathering with friends and family for outdoor cookouts is an exciting part of the summer experience. However, it’s important to prioritize safety to ensure a memorable and incident-free grilling season. According to the Consumer Product Safety Commission, there were

June 21, 2023
How to Support Sales During a Client’s Peak Selling Season
For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client