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Featured image for “DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight”
October 31, 2023

DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight

Wall and ceiling spray texture application has traditionally been a frustrating, inefficient and messy experience for professionals and DIYers alike. This year, DAP, a leader in the home improvement and construction products industry and the #1 brand in wall repair, reinvented wall and ceiling spray texture in function, formula, and finish with the launch of new product line that delivers
Featured image for “First Alert Secures Coverage for Summer Grilling Safety”
July 31, 2023

First Alert Secures Coverage for Summer Grilling Safety

With summer in full swing and the aroma of sizzling barbecues filling the air, it’s clear that grilling season has arrived. Gathering with friends and family for outdoor cookouts is an exciting part of the summer experience. However, it’s important to prioritize safety to ensure a memorable and incident-free grilling season. According to the Consumer Product Safety Commission, there were
Featured image for “How to Support Sales During a Client’s Peak Selling Season”
June 21, 2023

How to Support Sales During a Client’s Peak Selling Season

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client
Featured image for “The Power of Sponsored Content  ”
May 17, 2023

The Power of Sponsored Content  

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage