July 21, 2022
As a result of proactive media outreach for First Alert, a leader in residential fire safety, LCWA secured a timely interview opportunity with KTVX-TV (ABC Utah) about the importance of fire safety ahead of the Fourth of July weekend. Fires are a year-round threat. In 2020, fire departments responded to an estimated 1.38 million fires in the U.S., or about
June 17, 2022
Students Go Green and Earn Green through National School Recycling Challenge
Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite
May 25, 2022
LCWA Clients Flex Their Brand Power
As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since
May 18, 2022
Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex
Outdoor living season is almost here! As many homeowners are looking forward to relaxing in their backyards, some may still be looking to get started on creating their very own outdoor oasis. To inspire DIY-savvy homeowners, we coordinated a collaboration between our client Trex Company and two popular DIY influencers to highlight the company’s new Trex Enhance Deck Kit, exclusively