May 3, 2016
Relationship building is one of the keys to public relations, and by being a reliable source for media, LCWA has been able to create a meaningful relationship at the TODAY Show. We were able to secure three clients on TODAY for a total of six segments throughout the first quarter of 2016! To assist TODAY’s Take launch their new Facebook
April 13, 2016
Saturating Sun Joe Social Media
Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days
March 17, 2016
First Alert and Chicago Bulls Team Up to Take Charge of Fire Safety
Our client First Alerthas partnered with the Chicago Bulls to help educate kids about the importance of fire safety! As part of this partnership, the year’s first “Take Charge of Fire Safety” event was held this week at the Kroc Center on Chicago’s South Side. More than 150 kids attended the after-school event, which featured the Incredibulls as well as
February 17, 2016
First Alert Connects Home, Safety and Trust
Our client First Alert prides itself on the safety and security that it offers to consumers, who trust its products to help them protect what matters most. To ensure it maintains that trust, the company conducts a Brand Trust Survey* each year, which compares the brand to others in the safety arena. Good news coming out of this year’s survey,