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After the first part of a fun summer sweepstakes on Facebook, our client First Alert continued to show off its stylish and high-tech Maximum Protection Smoke Alarms with an Instagram contest for its Facebook fans. We’d heard from First Alert followers about how these alarms enhance their home’s décor, but it was time to see how they actually look installed

Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook

For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido

This summer, our client Electrolux is teaming up with Macy’s to host a “Small Space Makeover” sweepstakes on the Electrolux Vacuums and Small Appliances Facebook page in conjunction with the retailer’s yearly “Glamorama” event in Chicago. Through Aug. 23, fans who visit the page to design the party-ready, small space of their dreams in either Chicago, Los Angeles or New York