September 12, 2013
Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook
August 21, 2013
In the Mix…Cleaning on Campus
For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido
August 5, 2013
In the Mix…Electrolux and Macy’s Bring A Little “Glam” to Small Spaces
This summer, our client Electrolux is teaming up with Macy’s to host a “Small Space Makeover” sweepstakes on the Electrolux Vacuums and Small Appliances Facebook page in conjunction with the retailer’s yearly “Glamorama” event in Chicago. Through Aug. 23, fans who visit the page to design the party-ready, small space of their dreams in either Chicago, Los Angeles or New York
August 1, 2013
Lights, Camera, Action for Vermont Castings
Our client Vermont Castings was in the spotlight on July 18 during a segment for The Science Channel’s “How It’s Made” television show, which detailed the process of manufacturing and assembling an iconic Vermont Castings cast iron wood-burning stove. From the video shoot in June 2012 to working with the production team to cull down more than 20 hours of footage and