April 7, 2014
Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer
March 12, 2014
A Howling Success
Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw. ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399
February 25, 2014
Safety Meets Style
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity
February 17, 2014
Trex “Decks Out” Las Vegas
The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade
