August 4, 2014
We are helping our client First Alert hold a fun summer sweepstakes on Facebook to celebrate its new Safety POD, which promotes personal safety for multiple lifestyles! The Safety POD (Protection on Demand) is a hand-held device that features a two-way alarm, an LED light and is small enough to fit in the palm of your hand, but loud enough (100 decibels)
July 28, 2014
First Alert Bark Genie Launch Gains National Attention
Excessive barking is a huge problem for America’s 83.3 million dog owners – not to mention their neighbors. In fact, with 30-40% of dogs barking excessively, this issue can lead to strained relationships – and is the third most likely reason dogs end up in shelters. Enter LCWA client First Alert for Pets, and its new Bark Genie tools (Automatic and Handheld),
July 22, 2014
Bringing a Local Angle to a National Brand
When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative
June 4, 2014
Eureka Contest Engages Fans in a Powerful Way
This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a meaningful way, we created a contest supporting the powerful organizations across the country that touch our fans’ lives. From March 18 to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans