Home Products

May 21, 2014

Eureka Proven Power Preview Panel

To coincide with the launch of the new Eureka AirSpeed ALL FLOORS and EXACT Pet vacuums, our client Eureka hand-selected 40 bloggers to test the newest Eureka products before they hit shelves. Based on independent testing, the Eureka AirSpeed ALL FLOORS and EXACT Pet cleans carpets better than the Dyson DC41 and DC40, respectively. We asked bloggers to support this
May 8, 2014

Trex Engineered Artistry Giveaway with Tyler Florence

The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as
April 9, 2014

Electrolux Wows In the Big Apple

What’s the best way to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an exclusive, hands-on New York City event, of course! LCWA hosted an editorial event at The London NYC to give influential media a first-hand experience with new home tools designed to save consumers precious time and hassle. The
April 7, 2014

Contigo PR Team Seals the Deal at Housewares

Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer