March 9, 2022
Bathroom renovations continue to be one of the top home improvement projects tackled since the start of the pandemic, according to the National Association of Home Builders. As homeowners and DIYers alike seek easy and affordable solutions to visually transform bathrooms and wet areas, our team leveraged this trend to showcase our client, Wetwall, a Wilsonart Company, through a partnership
March 3, 2022
First Alert Safety Tips Top-of-Mind this Season
First Alert, the most trusted brand in fire safety, has been a long-time client of LCWA. Year-round, we work hard to provide relevant fire and carbon monoxide safety tips to national and local media to keep home safety top of mind. Our work is more crucial right now than ever, as the winter is statistically the deadliest time for home
January 4, 2022
PRGN Awards Cap an Excellent Year
LCWA closed out 2021 with more awards on behalf of our clients First Alert and the American Academy of Sleep Medicine (AASM). In the tenth year of the Public Relations Global Network (PRGN) Best Practice awards program, LCWA was honored with four prizes for campaigns that showed strategic thinking, creative ideas and outstanding work. First Alert Wins Consumer Communications Category
November 30, 2021
LCWA Helps Packaging Producer Leverage NexTrex® Certification
Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its