Bathroom renovations continue to be one of the top home improvement projects tackled since the start of the pandemic, according to the National Association of Home Builders. As homeowners and DIYers alike seek easy and affordable solutions to visually transform bathrooms and wet areas, our team leveraged this trend to showcase our client, Wetwall, a Wilsonart Company, through a partnership with Today’s Homeowner Media.
One of the latest programs to come from the media group is Chelsea’s Ranch Revival – a TV series following Chelsea Lipford Wolf and Danny Lipford as they renovate her 1950s ranch home from top to bottom. Through a multi-faceted campaign, Chelsea and Danny featured the Wetwall system in Torrone Marble into her hall bathroom, which received a dedicated episode in the series! Throughout the episode they showcased how to install Wetwall while highlighting that it can give any space a luxury look for less.
The segment reached a massive audience of DIYers and home enthusiasts through the following campaign elements:
- National TV and Radio Broadcasts
- Podcast segments
- TodaysHomeowner.com Advertisements
- TodaysHomeowner.com & CheckinginWithCheslea.com Blog Posts
- Today’s Homeowner & Checking in With Chelsea E-Newsletters
- Today’s Homeowner & Checking in With Chelsea Social Media Coverage
In addition to receiving a wide range of deliverables, the Wetwall team also received a :60 video of Chelsea revealing her favorite parts about the Wetwall system, which can serve as a testimonial on its website. Since the conclusion of the partnership, the Today’s Homeowner team has continued to receive positive feedback on the system from their viewers.
Overall, the campaign was a huge success, generating a grand total of 64 deliverables, which accounts for 19 bonus deliverables! Altogether, the campaign elements garnered more than 30.7 million impressions, an AVE of $460,601 and an impressive ROI of nearly 1,000%!