Insights

When you talk about “online influencers,” most people think of mommy bloggers, celebrities or fashionistas telling consumers about the latest “must have” products. But influencer marketing can also be a huge asset for business-to-business marketing. Here are a few reasons why B2B companies should consider partnering with influencers in their next PR push. Drive critical audience awareness. There are influencers

A gold star is a great way to denote a job well done. This applies to products, as well. Awards, “best of,” and “top of the top” lists are recognition for a great device and respect for innovation and quality. This recognition can give cachet within the industry, improve credibility with consumers and drive overall brand awareness. To create a

In an industry as complex as healthcare, there are many sectors that are constantly changing and progressing. One such sector is urgent care, where our client the Urgent Care Association (UCA) is leading the charge for better payer reimbursements for urgent care centers that provide valuable services to millions of patients nationwide. When pitching a new UCA position statement on

There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, from developing key messages and issuing a press release to establishing a target audience and seeding products with media. In order to capture an increasingly distracted audience, your brand needs to take some extra steps to create a