Insights

Online video has become an important instrument in a marketer’s toolbox. With the rise of YouTube and user-generated content, companies are looking to stay relevant and find ways to infiltrate the video space. I recently attended the “On-Screen Secrets: Achieving Video Success” webinar hosted by online video company Pixability and social media guru Peter Shankman. Here are some takeaways that

Thousands of women juggle families and full-time jobs every year, and now I’m one of them! Earlier this year, my husband and I welcomed a healthy baby girl into our family. I immersed myself in her care until it was time to put on my professional attire, board the commuter train and get back to the job I love. And

LCWA’s B2B clients are active in the social media arena, and for good reason. B2B marketers know that social media offers another way to engage with target audiences. In fact, a survey by the Association of National Advertisers and BtoB Magazine showed significant growth in the use of social marketing among B2B marketers, with 57% now using social media channels,

Public relations is all about creating third-party credibility – and one of the most effective ways to accomplish this goal is to work with a spokesperson. Within the past few months, I’ve secured three different spokespeople on behalf of our home industry clients. Through these experiences, I’ve learned the following guidelines for picking the perfect personality to inspire trust and