Insights

LinkedIn has long been a platform for work-oriented and business professional people. The social media website originally launched in 2002 as a way for working professionals to connect and network with others. Today, it is a massive social media tool that is vital to professional networking, recruiting, sales and much more. Like Facebook and Instagram, advertising and sponsored promotions on

One element of a well-rounded digital campaign is a set of banner ads. You know…the little rectangular ones you see on the side of your computer screen? They help drive traffic to your website, and clicks can be quantified to help you gain insight into your viewers. But what makes someone click on a banner ad when it is off in

In October, I had the pleasure of meeting up with our Public Relations Global Network colleagues in Bucharest, Romania, hosted by our partner firm there, Free Communications. As always, it was wonderful to connect with and learn from our peers from around the globe. Some of the key takeaways from this conference include: Trend Spotting and Innovation A trend spotting

Most PR campaigns are focused on generating strong media coverage to ensure key messages are delivered to target audiences. But not all media coverage is created equal, and it is important to focus on securing high-quality coverage that meets specific criteria depending on the campaign. Here are four questions to consider when vetting a media opportunity. Is the Outlet a