Insights

When it comes to generating high-quality results that matter to your clients, a satellite media tour (SMT) remains an effective public relations tactic. However, the approach to a SMT is different than it was just a few years ago. Today, it is important to employ a paid-earned-shared-owned model to maximize results and drive reach across television, radio and the Internet.

Recently, a few members of our Chicago PR team participated in a National Seminars Training workshop called, “How to Successfully Make the Transition to Supervisor,” where we got an introduction on navigating the world of management. The day-long seminar offered great insight on how to build rapport with colleagues, encourage employees to take initiative and key habits that define every

Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the

Being part of the Public Relations Global Network means we are connected to a network of 50 hand-selected PR firms servicing key markets around the world. This allows us to offer the “boots-on-the-ground” savvy of a local PR agency but on a global scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a “PRGN Takeover”—leveraging