Insights

If you work in PR, you know that the media landscape is constantly changing, from year to year and even day to day! Targeted, well-researched media lists and perfectly crafted pitches can make or break the success of a campaign. Reaching the right people, specifically through pitching, has become increasingly challenging for two reasons: According to Pew Research Center, the

Jumping into the public relations industry can be daunting, especially for recent college grads. After working in public relations for over a year now, I’ve learned many new skills that go way beyond the classroom .In college, I took a few public relations courses, giving me a general sense of the industry but not nearly enough hands-on experience. Fast forward

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor.